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Is there a method to our madness when it comes to shopping? Hailed by the "San Francisco Chronicle" as "a Sherlock Holmes for retailers," author and research company CEO Paco Underhill answers with a definitive "yes" in this witty, eye-opening report on our ever-evolving consumer culture. "Why We Buy" is based on hard data gleaned from thousands of hours of field research -- in shopping malls, department stores, and supermarkets across America. With his team of sleuths tracking our every move, from sweater displays at the mall to the beverage cooler at the drugstore, Paco Underhill lays bare the struggle among merchants, marketers, and increasingly knowledgeable consumers for control.
In his quest to discover what makes the contemporary consumer tick, Underhill explains the shopping phenomena that often go unnoticed by retailers and shoppers alike, including:
How a well-placed shopping basket can turn a small purchase into a significant sale
What the "butt-brush factor" is and how it can make sales plummet
How working women have altered the way supermarkets are designed
How the "boomerang effect" makes product placement ever more challenging
What kinds of signage and packaging turn browsers into buyers
For those in retailing and marketing, "Why We Buy" is a remarkably fresh guide, offering creative and insightful tips on how to adapt to the changing customer. For the general public, "Why We Buy" is a funny and sometimes disconcerting look at our favorite pastime.
- Published on: 2012-10-17
- Released on: 2012-10-17
- Format: Kindle eBook
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Download Ebook Student Solutions Manual to Accompany Health Economics (MIT Press)By Frank A. Sloan, Chee-Ruey Hsieh
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Health Economics combines economic concepts with empirical evidence to enhance students' economic understanding of how health care institutions and markets function. It views the subject in both microeconomic and macroeconomic terms, moving from the individual and firm level to the market level to a macroeconomic view of the role of health and health care within the economy as a whole.This student solutions manual for Health Economics provides answers to the odd-numbered exercises.
- Sales Rank: #1281811 in eBooks
- Published on: 2012-03-23
- Released on: 2012-03-23
- Format: Kindle eBook
About the Author
Frank Sloan is J. Alexander McMahon Professor of Health Policy and Management and Professor of Economics at Duke University. A leader in the field of health economics for more than thirty years, he is coauthor of The Price of Smoking (2004) and Medical Malpractice (2008) and coeditor of Incentives and Choices in Health Care (2008), all published by the MIT Press. Chee-Ruey Hsieh is a Research Fellow at the Institute of Economics, Academica Sinica, Taiwan, and the coeditor of three previous books on the economics of health care.
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PDF Download The Oxford India Anthology of Twelve Modern Indian Poets (Oxford India Paperbacks)From Oxford University Press
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Arvind Krishna Mehrotra, a well-known poet, translator, and critic-historian, has here put together an unusually sensitive selection of fine verse in English by his best contemporaries. Complete with insightful biographical and critical introductions to each poet, this is the definitive anthology of modern Indian poetry in English. The collection contains over 130 works by twelve poets, including Nissim Ezekiel, Jayanta Mahapatra, A.K. Ramanujan, Keki N. Daeruwalla, and Vikram Seth. Many of the poets chosen either present new facets of recongnized faces, or deliberately differ from those repeatedly represented in standard anthologies. Good poems in English by Indians have appeared sporadically for perhaps a century; consistently good Indian poets writing in English have appeared essentially in the last four decades; and a small group of significant new voices in the past few years has deemed necessary a carefully defined picture of the state of the art. This collection will be attractive to anyone interested in contemporary poetry, and in poetic usages of English in contemporary India.
- Sales Rank: #2571465 in Books
- Published on: 1993-06-17
- Original language: English
- Number of items: 1
- Dimensions: 8.56" h x .38" w x 5.63" l, .84 pounds
- Binding: Paperback
- 204 pages
Review
`excellent anthology ... his brilliant introduction and notes on individual poets convey to us the complexities of their careers and imaginations, and give us a sense of a tradition of Indian verse in English.' The Times Literary Supplement
About the Author
Arvind Krishna Mehrotra, Lecturer in English, Allahabad University.
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